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Beyond the GPA: Craft Your Student Brand for College & Life

  • 8 April 2024

Building Brand ‘You’: Why It Matters (and How You Can Do It)

Imagine crafting your college application as a blockbuster movie trailer. Students don’t just focus on grades (the GPA); they cultivate a personal brand that showcases their unique strengths, passions, and values. This “Brand You” helps them not only stand out in college applications but also chart a fulfilling career path.

Why Your Personal Brand Matters

A strong personal brand goes beyond academics. It’s like the captivating mix of action, emotion, and visuals that makes a blockbuster movie unforgettable. By creating a “blockbuster blend” by balancing academics with enriching extracurricular activities, you create a profile that speaks volumes about who you are beyond the GPA.

This “value proposition” is key. Think of it like the essence of your brand. By developing skills like leadership, problem-solving, critical thinking, communication, and teamwork, you create a profile that speaks volumes about who you are beyond the GPA.

Building Your Blockbuster Blend: Skills & Activities

  • Volunteer: Gain real-world experience and develop compassion.
  • Intern: Explore career options and acquire valuable skills.
  • Take on leadership roles: Hone communication, teamwork, and decision-making abilities.
  • Participate in extracurricular activities: Discover passions, build social skills, and have fun!

These experiences not only build a strong resume but also nurture soft skills like emotional intelligence and time management. In today’s competitive world, a well-rounded applicant with a compelling personal brand is more likely to impress colleges and future employers.

How to Build Your Brand

  • Self-discovery: Through introspection and guidance, you’ll identify your passions, strengths, and how you can contribute to the world.
  • Crafting a Strong Profile: Learn to understand your target colleges and companies, and tailor your profile to their needs. Seek advice from teachers, mentors, alumni, and community members you trust.
  • Focus Areas: Develop a plan to excel in both academic and non-academic areas. Choose specific subjects, industries, technologies, and hard skills that align with your interests and career goals. Explore specific sports, music, community service, leadership, communication skills, etc.
  • Engagement: Share your accomplishments and connect with your target audience through social media or creative projects. Remember to be inclusive and thank those who contributed to your journey.
  • Staying Connected: Network, build relationships, and express gratitude to those who contribute to your journey.

Personal branding is a lifelong adventure of self-discovery. By crafting a compelling brand, you’ll pave the way for a bright future.

Remember, there’s only one you. Be the best version of yourself!

Looking to unlock your child’s full potential and explore a world of possibilities? At Oakridge International School, Bachupally, consistently recognized as one of the Best Schools in Bachupally, we go beyond academics. We believe in fostering well-rounded individuals with a thirst for knowledge and a passion for their pursuits.

Building on this philosophy, our guest speaker, Mr. Abhishek, who recently spoke about personal branding, ignited student curiosity and provided valuable exposure to different fields. Our diverse range of industry experts and alumni share their journeys, further enriching the learning experience. This, combined with our exceptional academic programs and vibrant extracurricular activities, empowers you to discover your unique strengths and build a future that’s as exciting as you are.

Visit Oakridge International School, Bachupally, today and embark on your journey of self-discovery!